Author: lpkuvz

Courtesy of  Michelle German at Capital Aesthetic + Laser CenterSave StorySave this storySave StorySave this story

As someone with dark skin, laser procedures have always seemed like risky business. When done correctly, they can increase skin vibrancy and reduce hyperpigmentation. But pick the wrong one, and you've just zapped your way into irreversible scarring, burns, and hyperpigmentation—the kind that takes years to get rid of.

For that reason, I largely avoided using lasers on my face, especially after a laser hair removal technician once told me that my chances of having adverse laser experiences in general were higher due to my skin tone. I was willing to risk it on my legs, but on the money maker? No dice.

Then, my social algorithm began to show me videos of Black women sharing their positive experiences with a specific laser treatment called Laser Genesis—a near-infrared Nd:YAG laser —which claims to promote glowier, plumper skin. My curiosity was piqued.

On TikTok, there are hundreds of videos of women sharing their journeys with Laser Genesis, and a sizable percentage of these posts come from women of color. These users make the procedure look pain-free and almost relaxing: Many of them talk and laugh through the entire treatment. They also return to their daily activities right after the appointment, without needing the week to 10 days of downtime that’s required after many laser procedures.

All those videos are leading to real-life hype. Saya Obayan, MD, a board-certified dermatologist in Austin, Texas, says Black women have been flocking to her office asking for the procedure. Sarah Yagerman, MD, a board-certified dermatologist in New York City, says the same: "Rather than going to your dermatologist and saying, I want to treat XYZ [condition], people are coming in and requesting procedures by the brand name,” Dr. Yagerman says. “Right now, Laser Genesis happens to be the one with a lot of recognition."

Historically, lasers haven’t really been as safe for people with darker skin tones. “[Lasers work] through a process called selective photothermolysis,” Naana Boakye, MD, a board-certified dermatologist in Hackensack, New Jersey, previously told Allure. Photothermolysis is a scientific term that explains how energy from lasers selects, heats, and destroys a target—which could include melanin. Additionally, “the heat from the laser can trigger the production of melanocytes, which will create more melanin pigment, leading to hyperpigmentation and dark spots forming,” cosmetic chemist Shuting Hu previously told Allure

Lasers that use Nd:YAG technology are generally safe enough for darker skin tones since they don’t attack melanocytes the same way many other laser devices do (more on that later). Though Laser Genesis is only one of a handful of Nd:YAG lasers, Dr. Obayan and Dr. Yagerman say social media testimonies that herald the treatment as one of the few laser options suitable for darker skin have made it the most popular of the bunch.

The TikTok videos were enough to prompt me to begin searching for a provider in my area. Before jumping on the trend, though, I spoke with a handful of dermatologists to learn exactly what Laser Genesis is and why it's becoming such a desirable treatment option for those with darker skin tones.

In this story:

• What is Laser Genesis and how does it work?
• What makes Laser Genesis safer for melanin-rich skin?
• What are some downsides to Laser Genesis?
• What can I expect from a Laser Genesis treatment?
• How much does Laser Genesis cost?
• What can I expect from Laser Genesis results?

What is Laser Genesis and how does it work?

“In general, laser treatments work by emitting a narrow beam of a single wavelength, or color, of light," Shereene Idriss, a board-certified dermatologist in New York City, previously told Allure. Some lasers work by burning off the top layer of the skin to reveal brighter, smoother skin underneath. The dermatologists we spoke to for this story explain that Laser Genesis is one of many nonablative lasers, meaning it uses gentle heat to target deeper layers of skin without destroying the skin on top.

Laser Genesis is a treatment created by Cutera (a medical device company) that uses a specific type of 1064 nm Nd:YAG laser, Dr. Yagerman says. This technology delivers pulses of heat beneath the epidermis without disrupting the skin's top layer—making it safer for darker skin tones because it doesn’t target or damage melanin. It also doesn’t injure the epidermis, reducing the chances that your laser facial will end in post-inflammatory hyperpigmentation and scarring.

Other treatments within this category of 1064 nm Nd:YAG lasers include Aerolase's Neo Elite and Lumenis' Splendor X—both are similar to Laser Genesis in the type of laser they use, but there are some nuances. Think of it like neuromodulators: Botox was the first to the market and has broad name recognition, but Xeomin, Dysport, Jeuveau, and Daxxify are all botulinum toxin type A-based treatments with similar claims.

What makes Laser Genesis different from other types of Nd:YAGs is that its results are meant to give an overall glow, whereas other lasers in this category often target more specific skin issues. Kseniya Kobets, MD, a board-certified dermatologist in Elmsford, New York breaks down the differences like this: Aerolase Neo Elite uses short high-energy pulses to treat a targeted area, making it ideal for treating acne, rosacea, melasma, and razor bumps. Splendor X uses a dual-wavelength laser (still 1064 nm) and is primarily used for hair removal, but can provide wrinkle reduction and treat vascular or pigmented lesions too.

Laser Genesis also uses quick pulses, but Dr. Kobets notes that the heat emitted from Laser Genesis is delivered in a “continuous sweeping motion, rather than aggressively treating a single target” like a pimple or hair you want to get rid of. However, your dermatologist can adjust the settings on the Laser Genesis to target a specific concern, if that’s something you’re seeking.

Bradley Glodny, MD, a board-certified dermatologist and owner of Park Ave Derm in New York City, says, “Laser Genesis is more for maintenance and evening out skin tone.” This is why Dr. Kobets calls Laser Genesis a “gentle glow” treatment.

Laser Genesis rejuvenates the skin by stimulating collagen production, says Dr. Kobets. “Our skin is primarily made up of collagen, and as we age, our collagen gets broken down more quickly,” Dr. Obayan says. "Having more collagen in your skin helps prevent premature aging." The type of collagen stimulation Laser Genesis provides can "make the skin stronger and tighter," says Dr. Yagerman—reducing fine lines and wrinkles over time with consistent use.

While other lasers are better for targeting pimples specifically, you may see some acne-related improvement if you get Laser Genesis while you have a pesky breakout. "The heat [from the laser] also targets the sebaceous glands, which are the main reason why we get acne,” Dr. Kobets says. “Heating up these glands reduces oil production and helps to decrease inflammation."

All of these caveats are why it’s important to discuss your concerns and expectations with your care provider before beginning treatment, instead of just going in with specific buzzy device or product in mind. While everyone on your feed might be having great luck with Laser Genesis, a skin assessment by your derm could reveal that a different treatment is more suitable for your goals.

What makes Laser Genesis safer for melanin-rich skin?

Laser Genesis is safer for darker skin tones because of how deeply it penetrates the skin. "Ablative lasers like the CO2 laser can be dangerous for skin of color because they target the surface level of the skin, which is where all of our melanin is,” says Dr. Obayan, who adds that this is why ablative lasers are more likely to cause hyperpigmentation.

Laser Genesis and other 1064 nm Nd:YAG lasers bypass that first layer of skin to target the dermis, rather than heating up the epidermis. "This type of laser doesn't heat up the [water] in the epidermis like fractional or ablative laser skin resurfacing, so it's not likely to cause a lot of injury to the surface layer of the skin,” says Dr. Yagerman. “Because of that, it's safer for all skin tones.”

According to Dr. Kobets, Laser Genesis uses rapid pulses (approximately 0.3 milliseconds) between the laser and your face, leading to minimal direct heat on the skin. "When the Laser Genesis pulse hits the skin, it's a very short pulse, so the skin cools down very quickly,” Dr. Obayan says. “That's important for skin of color, because the quicker the skin cools down, the less thermal damage to the melanin."

Although Laser Genesis is suitable for almost all skin types, Dr. Obayan says that it shouldn’t be used on skin that’s injured or compromised in any way. Dr. Kobets says it's better to avoid the treatment until a week or two after getting neurotoxins like Botox injected, so the laser treatment doesn’t affect their efficacy.

Additionally, those who have flushed, irritated, or burnt skin from prolonged time in the sun should wait at least two weeks before getting Laser Genesis. "Don't do it after a long vacation in Mexico,” says Dr. Obayan.

What are some downsides to Laser Genesis?

If you’re looking to Laser Genesis to produce drastic changes to your skin (like eradicating acne or clearing prolonged pigmentation issues), you’ll probably be a little disappointed—at least after your first treatment.

Dr. Friedmann says that while Laser Genesis is more effective than gentler exfoliation treatments (like microdermabrasion and hydrofacials), it’s less effective than more intense methods like CO2 or Erbium lasers, which typically yield quicker, more dramatic results. "If you want a procedure that's going to give the best possible results in one session, Laser Genesis would be at the bottom of the list,” says Dr. Friedmann.

Plus, as previously mentioned, Laser Genesis is considered less effective than its other 1064 nm Nd:YAG laser counterparts at treating more complex skin issues like cystic acne, folliculitis barbae, or melasma. It's a gentler laser treatment that's designed for an overall glow boost.

What can I expect from a Laser Genesis treatment?

At most laser treatment appointments, your dermatologist will begin by cleansing your skin—the same goes for Laser Genesis. Then, the real fun begins.

"Once your skin is dry, you’ll have a shield applied to your eyes to protect them from the harsh light of the laser,” says Dr. Obayan. “Then the laser is going to hover about a centimeter over your skin." The device should not be making direct contact with your face.

From there, your provider will sweep the device across your face in horizontal and vertical motions. These passes are quick but plentiful. "I'm talking 8,000 plus passes on your entire face," says Dr. Kobets, adding that the experience itself is virtually painless since the laser doesn’t actually remove the top layer of the skin like other laser treatments do.

Pain tolerance is, of course, subjective, but Dr. Obayan describes the sensation to her patients in this way: “It’s like sticking your arm out of a window on a really warm day. There's no zapping or stinging sensation. It just feels like heat.”

Dr. Kobets says the procedure typically takes 20 to 30 minutes on larger areas (like the chest), while smaller sections of skin can take as little as 10–15 minutes. Doctors recommend getting this treatment on its own, rather than stacking it with others, so your total appointment time should be under 40 minutes. Afterwards, your doctor or laser technician will apply some post-session skin care, including moisturizer and sunscreen, before sending you on your way.

They will also typically provide you with a take-home goodie bag which contains “some sort of barrier cream and maybe even a little bit of tinted sunscreen that you can use for the next week or two as you heal from the procedure," says Dr. Obayan.

Keeping the skin protected from the sun is imperative to seeing maximum results—this goes for any laser treatment. In addition to using the provided SPF, Dr. Obayan says you should seek shade and add a floppy hat for full coverage.

How much does Laser Genesis cost?

Laser Genesis can range from a few hundred dollars to $1,000 per session. Geographical location plays a large role in the pricing. Laser Genesis treatments are "going to vary significantly based on where you are in the country, even where you are in the state,” says Dr. Obayan. For instance, you’re probably going to be looking at a higher price point for Laser Genesis in Austin than in Tyler, Texas, a smaller suburb. Larger treatment areas will also be more expensive, so if you want to include your chest or back, expect to pay a bit more.

The treatment may be cheaper at a med spa—one popular NYC aesthetics clinic offers a single session for $300 and a package of three sessions for $859. While a lower price point may be tempting, Allure recommends getting laser treatments at a dermatologist’s office. Hadley King, a board-certified dermatologist in New York City, previously told Allure that resurfacing “laser facials (like Fraxel) should always be performed by an experienced, board-certified dermatologist or plastic surgeon.”

What can I expect from Laser Genesis results?

With a single treatment, Laser Genesis can give the skin a temporary plumping effect as well as reduce the appearance of pores by stimulating collagen production, says Michelle German, a physician assistant and the owner of German Aesthetics in Washington, D.C. German adds that many of her patients are on television, so “they don't have the time to be in hiding because they have gotten a skin treatment,” she says. “They love that they can get Laser Genesis and be out and about in the next 30 minutes.”

One of Michelle German’s patients before Laser Genesis

Courtesy of  Michelle German at Capital Aesthetic + Laser Center

The same patient after two rounds of Laser Genesis, 4 weeks apart.

Courtesy of  Michelle German at Capital Aesthetic + Laser Center

To see significant long-term results with Laser Genesis and any similar 1064 nm Nd: YAG lasers, multiple sessions are required though, again, you'll want to temper your expectations. “[With Laser Genesis] you're not going to get incredible, life-altering results,” says Dr. Friedmann. The exact number and frequency of treatments needed will vary from person to person, but Dr. Kobets says at the onset “people are generally doing four to six [Laser Genesis] treatments, about two to three weeks apart.” After the first series of treatments, Dr. Kobets says patients can space out their appointments to every two to four months for maintenance—though “there isn’t a strict limit on how many treatments you can have,” she says, adding that she’s seen many patients opt for a monthly cadence.

"If you do Laser Genesis every month, each time you use it, you decrease the vascular congestion, so the blood vessels are under better control, and we see that inflammation decreases over time," says Dr. Obayan.

While more concentrated laser treatments are meant to treat a specific condition and then be stopped, Dr. Kobets says Laser Genesis is “well suited for ongoing maintenance.” “There isn’t an established maximum number of Laser Genesis treatments in the medical literature,” she says, adding that the treatment’s ability to stimulate collagen remodeling without damaging the skin’s surface makes it a great addition to a monthly beauty maintenance routine.

Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

PDRN seems to be everywhere right now, but can even the best PDRN serums really deliver all the skin-smoothing, barrier-strengthening benefits people claim? Before you start slathering on salmon sperm DNA (yes, really), it helps to understand more about one of the buzziest ingredients to emerge from K-beauty. “PDRN, or polydeoxyribonucleotide, refers to DNA fragments that are most commonly derived from salmon sperm DNA,” says Jane Yoo, MD, a dual board-certified dermatologist and Mohs surgeon based in New York City. It's been used in regenerative medicine for years in Europe and Asia, where "there is credible clinical use of [injectable] PDRN in medical settings for wound healing and ulcers,” Mona Gohara, MD, a board-certified dermatologist in Hamden, Connecticut, previously told Allure, who noted that it's generally well-tolerated.

The thinking behind PDRN is that it can supposedly target certain receptors on your cells. “Think of the skin cell as a ball, and the receptor is sticking out on top of it like a light switch,” said Dr. Gohara. “PDRN injections are basically turning on the switch to wake up the cells and hopefully get them to produce more collagen.” It's historically been used as an injectable skin booster abroad, where it's offered as a “regenerative” skin booster as well as part of post-procedure recovery after lasers, chemical peels, and microneedling. PDRN injections are not approved by the FDA for cosmetic skin rejuvenation and are not legally used for those purposes in the United States.

Our Top PDRN Serums

• Best Overall: IOPE XMD Stem III Clinical Recovery Serum, $59
• Best for Uneven Texture: Medik8 Exo-PDRN Prismatic+, $96
• Best for Sensitive Skin: Anua PDRN Hyaluronic Acid Hydrating Capsule Mist, $21
• Best for Early Signs of Aging: Rejuran Dual Effect Ampoule, $55

Whether that translates to topical products, though, is still unclear. There’s a difference between hype and hard evidence, “and I’m skeptical as to how well the data is substantiating PDRN’s skin-care claims,” Kelly Dobos, a Cincinnati-based cosmetic chemist, previously told Allure. So far, much of the research on PDRN as a skin-care ingredient has taken place in petri dishes, which don't account for the many complexities of human skin cells. “The evidence that we have on PDRN’s benefits is in cell cultures, where it can do things like turn off melanin production. That’s not the same thing as saying, ‘If you put this in a cream, and put that on your skin, it’s going to work,’” Perry Romanowski, a Chicago-based cosmetic chemist, previously told Allure.

And while topical PDRN has become a buzzy skin-care ingredient, there's currently little clinical evidence showing that PDRN serums deliver the same benefits seen when it's injected. That doesn't necessarily mean these formulas can't improve the look of your skin, but rather that it's difficult to know how much of the credit belongs to PDRN itself. Many of the products on this list also contain well-studied ingredients like hyaluronic acid, peptides, niacinamide, and retinoids, which have years of evidence to back up their ability to hydrate, smooth, brighten, and plump the skin.

So while the jury is still out on topical PDRN, the supporting cast in these formulas may be doing much of the heavy lifting. Still game to see whether it works for you? The PDRN-infused products our editors and dermatologists keep reaching for.

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• Why has PDRN become so popular in Korean skin care specifically?
• Does PDRN skin care actually work?
• What is plant-derived PDRN?
• Is it worth using if you’re already using ingredients like retinol, peptides, or growth factors?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall: IOPE XMD Stem III Clinical Recovery Serum

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Iope

XMD Stem III Clinical Recovery Serum

$59

Amazon

$59

Sephora

Why it's worth it: Plenty of brands claim to be pushing skin-care innovation forward, but few have the track record to back it up quite like IOPE. Widely recognized as one of the first brands to introduce retinol to the Korean market (Allure’s resident K-beauty expert, commerce editor Sarah Han, is a long-time fan of the brand’s Expert Retinol RX 1% Super Bounce Serum), IOPE once again leans into cutting-edge skin science with its XMD Stem III Clinical Recovery Serum, a formula inspired by the professional PDRN treatments.

The formula features the brand's proprietary PDRN H.A. Liposome Complex, which combines salmon-derived PDRN, micro-molecular hyaluronic acid, and an Allanto Complex—a blend of soothing allantoin, antioxidant-rich spiraeoside, and skin-supporting peptides—to "support barrier repair, refine pores, boost hydration, and even out texture," says Dr. Yoo. In addition, soothing Centella asiatica-derived compounds nourish, calm, and strengthen skin for that coveted glass glow. “Every time I use this serum, I'm reminded that not all PDRN is created equal,” says Charlotte Cho, aesthetician and co-founder of Soko Glam based in New York City.

Allure commerce editor Sarah Han applying the IOPE XMD Stem III Clinical Recovery Serum

Sarah Han

Han after applying the IOPE XMD Stem III Clinical Recovery Serum

Sarah Han

Tester feedback from commerce editor Sarah Han

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“This is a delightful serum, all around. I use it in conjunction with my retinol (night) or vitamin C serums (day)—oftentimes both. It's a great hydration booster and gives my skin a noticeable plumping boost compared to when I don't use it. It's super gentle—nothing harsh in there—and the silky gel texture feels great on my skin. It also dries down to a weightless finish, layering well with my moisturizer and sunscreen. I haven't noticed a huge difference in my pore size, which it claims to reduce, but my skin has never looked dewier/glossier… so I'm definitely not complaining. As far as PDRN or hyaluronic acid serums go, this is my favorite by far! It's pricier in terms of Korean skin-care brands, but that's par for the course for IOPE, and I think this clinical-focused brand is totally worth it!” —Sarah Han, commerce editor

More to know

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• PDRN type: salmon-derived
• Other key ingredients: hyaluronic acid, niacinamide, spiraeoside, peptides, allantoin, Centella asiatica
• Fragrance-free: no

Best for Signs of Early Aging: Rejuran Dual Effect Ampoule

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Rejuran

Dual Effect Ampoule

$55 $44 (20% off)

Amazon

$55

Sephora

Allure social director Kassidy Silva applying the Rejuran Dual Effect Ampoule

Kassidy Silva

Why it's worth it: Rejuran is often credited with putting PDRN on the map. Inspired by the brand's popular in-office skin booster treatments—which have become especially popular in South Korea but, again, aren't available stateside—the Dual Effect Ampoule “ is the closest thing to ‘clinical PDRN skin care’ that you can get, in my opinion,” Marisal Mou, a cosmetic chemist based in New York City, previously told Allure.

The formula stars salmon-derived c-PDRN, the brand’s proprietary version of the ingredient, which can support skin renewal and improves the look of texture and firmness, according to Rejuran. Niacinamide brightens discoloration, refines the appearance of pores, and keeps excess oil in check, while squalane provides lightweight, non-greasy hydration, leaving skin feeling soft and supple. Meanwhile, ceramides, sodium hyaluronate, aloe vera, and licorice root extract strengthen the skin barrier and boost radiance. For that reason, it’s “ideal for mature skin experiencing collagen loss, post-procedure skin,” says Dr. Yoo.

Silva before applying the Rejuran Dual Effect Ampoule

Kassidy Silva

Silva before applying the Rejuran Dual Effect Ampoule

Kassidy Silva

Tester feedback from social director Kassidy Silva

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“Rejuran’s PDRN serum is brightness in a bottle. Deep in the throes of toddlerhood, I have been constantly rotating products to help restore my glow and went through many many serums until finding this one. I use about 1/4 of a syringe in my morning routine after applying toner and follow it up with a large dollop of moisturizer, a little eye cream and sunscreen. Around $50, it’s a steal compared to others on the market that I usually gravitate towards.” —Kassidy Silva, social director

More to know

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• PDRN type: salmon-derived
• Other key ingredients: niacinamide, squalane, ceramides, sodium hyaluronate, aloe vera, licorice root
• Fragrance-free: yes

Best for Uneven Texture: Medik8 Exo-PDRN Prismatic+

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Medik8

Exo-PDRN Prismatic+

$96

Medik8

Why it's worth it: If rough texture, lingering post-breakout marks, and dullness are standing between you and your glowiest skin, Medik8’s Exo-PDRN Prismatic+ takes a three-pronged approach. First, there are exosomes, tiny cell-derived messengers that are thought to help skin cells communicate more effectively and support the skin's natural repair processes. Next comes the brand's proprietary Prismatic PDRN, a vegan alternative to traditional salmon-derived PDRN. While Medik8 doesn't disclose its exact source, it says its unique 3D "prismatic", three-dimensional, pyramid-shaped structure is designed to improve absorption and skin penetration.

Finally, the formula relies on Medik8's signature growth factor-inspired technology, including GF MiniProtein and oligopeptide-1, a lab-engineered version of epidermal growth factor (EGF), to support collagen, elastin, and hyaluronic acid, which keep skin looking firm and bouncy. Niacinamide, Centella asiatica, and panthenol further brighten discoloration, calm redness, and strengthen the skin barrier. All told, it’s a high-tech serum loaded with peptides that tackles uneven tone and texture from every angle possible.

Han applying the Medik8 Exo-PDRN Prismatic+

Sarah Han

Han after applying the Medik8 Exo-PDRN Prismatic+

Sarah Han

Tester feedback from Han

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"Besides one instance of textural preference, I haven't run into a Medik8 product I didn't like. And when peptides and growth factors are involved? Consider me a fan. The Exo-PDRN Prismatic+ has this incredibly silky slip to it that negates tugging, which is great for someone who wants to avoid accelerating fine lines. My skin looks instantly more hydrated and plump with each application—and over the course of a few weeks, I have felt like my skin is a bit smoother overall, which is to say my makeup has also been applying more seamlessly. A big win!" —Sarah Han, commerce editor

More to know

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• PDRN type: vegan
• Other key ingredients: exosomes, growth factors, niacinamide, Centella asiatica, panthenol, GF MiniProtein, oligopeptide-1
• Fragrance-free: no

Best for Hyperpigmentation: Medicube PDRN Peptide Serum

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Medicube

PDRN Peptide Serum

$22 $19 (14% off)

Amazon

$21

Nordstrom

$21

Ulta Beauty

Allure video producer Lauren Alberti applying the Medicube PDRN Peptide Serum

Lauren Alberti

Why it's worth it: Medicube may have become a household name thanks to its viral beauty devices—our editor in chief is a Booster Pro devotee—but the brand's PDRN Peptide Serum is every bit as buzzworthy. The formula combines salmon-derived PDRN with niacinamide to brighten uneven skin tone and support a healthier-looking complexion, while a blend of peptides works to keep skin looking firmer and smoother. Sodium hyaluronate delivers a boost of hydration, and antioxidant-rich ingredients like CoQ10, turmeric, and rose extract round out the formula. One thing to note: Medicube also makes a version featuring rose-derived PDRN, so be sure to double-check the packaging.

According to Sherry Backman, a cosmetic chemist based in Brattleboro, Vermont, "while salmon-derived PDRN remains the most extensively studied form,” most of that research has been conducted in petri dishes or other preclinical settings rather than in studies evaluating topical use on human skin. At the same time, "rose-derived PDRN is gaining popularity as a plant-based alternative that may offer additional antioxidant benefits."

Tester feedback from video producer Lauren Alberti

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“I've been using this product for the last few months as part of my never-ending battle against dry skin. After a few uses, I could see that this was definitely contributing to more hydrated-looking skin, helping me achieve that dewy glow.” —Lauren Alberti, video producer

More to know

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• PDRN type: salmon-derived
• Other key ingredients: niacinamide, adenosine, peptides, glycerin, sodium hyaluronate, rose extract, turmeric, holy basil
• Fragrance-free: no

Best for Dry Skin: Anua PDRN Hyaluronic Acid Hydrating Capsule Mist

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Anua

PDRN Hyaluronic Acid Hydrating Capsule Mist

$21

Amazon

$21

Ulta Beauty

Allure contributing writer Christa Joanna Lee applying the Anua PDRN Hyaluronic Acid Hydrating Capsule Mist

Christa Joanna Lee

Why it's worth it: If all it took to win us over were looking like a tiny bottle of mermaid water, Anua's PDRN Hyaluronic Acid Hydrating Capsule Mist would have sealed the deal—but the formula gives us real results to love. Suspended throughout the formula are hydrating capsules packed with 2,000 ppm (about 0.2%) of salmon-derived PDRN, alongside three forms of hyaluronic acid and hydrolyzed collagen to help skin look plumper, bouncier, and well-hydrated. Sensitive skin types will appreciate the formula's barrier-supporting ingredients. Panthenol, allantoin, ceramides, aloe, and jojoba oil calm and moisturize skin, while peptides and adenosine support a smoother, healthier-looking complexion. What really keeps us reaching for it, though, is the application. The spray is so ultra-fine that it layers seamlessly under or over makeup, delivering a weightless boost of hydration without leaving foundation streaky, patchy, or disturbed. That makes it perfect for anyone “who wants tons of hydration, plumpness, and glow,” says Dr. Yoo. (So, everyone.)

Tester feedback from contributing commerce writer Christa Joanna Lee

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“I use it solo when I'm feeling dry, layer it under moisturizer, or pair it with Anua’s PDRN Collagen Melting Patch—as I did in the video above—for a mini mask moment. The formula is so lightweight I barely notice it's there, but the glass-skin glow is evidence that I’ve been using this regularly.” —Christa Joanna Lee, contributing commerce writer

More to know

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• PDRN type: salmon-derived
• Other key ingredients: hyaluronic acid, hydrolyzed collagen, panthenol, allantoin, ceramides, aloe, jojoba oil, copper tripeptide-1
• Fragrance-free: yes

Best Plant-Derived: Knours PDRN Rice & Green Tea Revitalizing Serum

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Knours

PDRN Rice & Green Tea Revitalizing Serum

$26

Amazon

$26

Ulta Beauty

$26

Soko Glam

Allure former senior commerce editor Sarah Felbin applying the Knours PDRN Rice & Green Tea Revitalizing Serum

Sarah Felbin

Why it's worth it: If the idea of salmon-derived PDRN isn't quite your thing, Knours offers a plant-powered alternative. Though sourced from plants or microbial fermentation, phyto-PDRN appears to trigger the same pathways involved in skin repair, inflammation regulation, and collagen production as salmon-derived PDRN (we dive deeper below). Its PDRN Rice & Green Tea Revitalizing Serum features PDRN sourced from rice and green tea, alongside a lineup of ingredients designed to hydrate, brighten, and support healthier-looking skin. Niacinamide evens tone, while rice ferment filtrate, rice bran water, and amino acids nourish skin and boost radiance. Multiple forms of hyaluronic acid, along with polyglutamic acid, deliver deep, lasting hydration, while panthenol and ceramides strengthen the skin barrier.

Felbin before applying the Knours PDRN Rice & Green Tea Revitalizing Serum

Sarah Felbin

Felbin after applying the Knours PDRN Rice & Green Tea Revitalizing Serum

Sarah Felbin

Tester feedback from former senior commerce editor Sarah Felbin

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“I'll admit, I was a PDRN skeptic before I found this serum. I wasn't sure what PDRN could do for my skin that I wasn't already getting from my other products—but Knours sealed the deal for me. This one is super thin and lightweight—it sinks in quickly and doesn't feel sticky once it absorbs. It feels so soothing on the skin, and I really notice the brightening effects both immediately after I apply it and the next morning. My sensitive skin drinks it right up and feels so hydrated after each use. I already know I'll be purchasing another bottle once this one runs out. My only hangup is that the dropper is finicky—it can be tricky to control how much product comes out by using the button on top of the dropper, so I do wish it had a regular squeeze dropper instead. But honestly, it's a small price to pay for a serum I love so much!” —Sarah Felbin, former senior commerce editor

More to know

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• PDRN type: rice- and green tea-derived
• Other key ingredients: niacinamide, rice ferment filtrate, rice bran water, amino acids, hyaluronic acid, polyglutamic acid, panthenol, ceramides
• Fragrance-free: yes

Best for Fine Lines: Haruharu Wonder Rose PDRN Firming Serum

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Haruharu Wonder

Rose PDRN Firming Serum with Retinal

$22

Amazon

$22

Yesstyle

Lee applying the Haruharu Wonder Rose PDRN Firming Serum

Christa Joanna Lee

Why it's worth it: While Haruharu Wonder (whose name means "day by day" in Korean, a nod to the idea that small, consistent habits can add up to meaningful results over time) is still more of an up-and-coming player in the US market, products like its Rose PDRN Firming Serum are helping the brand build a loyal following. The formula centers on rose-derived PDRN, which "has shown antioxidant, anti-inflammatory, and regenerative effects comparable to those of fish-derived PDRN," says Backman. Those skin-repairing benefits are paired with 0.1% retinal, a potent vitamin A derivative that accelerates cell turnover, softens the appearance of fine lines, and improves uneven texture, making it a particularly good fit for gently addressing early signs of aging. Niacinamide, Centella asiatica, ceramides, and peptides further support the skin barrier while promoting firmer, brighter-looking skin. Despite its impressive lineup of actives, the serum feels elegant on the skin—slightly more viscous than your average serum, yet quick to absorb and effortless to layer.

Tester feedback from Lee

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“This is a really solid option if you’re looking for a beginner-friendly PDRN/retinal serum that plays nicely with sensitive skin. I use a refrigerated prescription tretinoin, so on nights I’m too lazy to go back downstairs to grab it (which is pretty much 5 out of 7 nights), this is one of the gentler serums I keep in rotation. The texture is spot-on—not too watery, not heavy—and it absorbs instantly without any stickiness. It feels comfortable the second it hits skin, and I haven't experienced any irritation in the two weeks I've been using it.” —Lee, contributing commerce writer

More to know

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• PDRN type: rose-derived
• Other key ingredients: 0.1% retinal, Centella asiatica, peptides, ceramides, adenosine
• Fragrance-free: yes

Best for Eyes & Lips: Innisfree Green Tea PDRN Bounce Booster Eye & Lip Serum

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Innisfree

Green Tea PDRN Bounce Booster Eye & Lip Serum

$26

Amazon

$26

Sephora

Felbin applying the Innisfree Green Tea PDRN Bounce Booster Eye & Lip Serum

Sarah Felbin

Why it's worth it: Instead of salmon-derived PDRN, the formula relies on 15% Green Tea PDRN, which comes with its own skin-soothing advantages. "Green tea-derived PDRN pairs naturally with anti-inflammatory catechins and EGCG," says Backman; in other words, green tea itself is rich in antioxidant compounds that can calm irritation and defend against environmental stressors. Squalane, shea butter, and nourishing plant oils like sunflower and soybean oils provide the lightweight hydration you'd expect from a traditional lip balm or eye serum, but with the added benefit of ingredients that actively target wrinkles and loss of firmness: The brand's proprietary Green Tea Exosomes and peptide complex improve the look of elasticity, while a 1% encapsulated retinol complex smooths fine lines and refines texture.

“This may be a good option for someone who doesn’t typically tolerate retinoids but still wants the smoothing and firming benefits they offer, particularly in delicate areas of the face,” says Dr. Yoo. “The addition of green tea and PDRN may counteract potential irritation and support skin recovery.” Apply this multitasker around the eyes to address crow's feet, around the mouth to soften the appearance of smile lines, and directly onto the lips as a treatment. For daytime, swap it for (or top it with) a lip balm with SPF.

Felbin before applying the Innisfree Green Tea PDRN Bounce Booster Eye & Lip Serum

Sarah Felbin

Felbin after applying the Innisfree Green Tea PDRN Bounce Booster Eye & Lip Serum

Sarah Felbin

Tester feedback from Felbin

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“Sometimes, serums can be unpleasantly sticky or greasy—not the case with this one from Innisfree. It's soft, lightweight, and only takes a few seconds to sink in. Underneath the eyes, it makes an excellent makeup primer, keeping my skin hydrated all day so my concealer doesn't crease as much. But it secures real MVP status when it comes to lips: It's the only product that has made a difference in my chronically chapped lips. In the morning, I apply it before my lipstick or lip gloss, for soft, smooth lips all day long. Then, at night, I layer it underneath a lip mask for extra protection. If you want to get into PDRN but aren't sure where to start, I highly recommend picking up a tube!” — Felbin, former senior commerce editor

More to know

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• PDRN type: green tea-derived
• Other key ingredients: squalane, shea butter, sunflower oils, soybean oils, Green Tea Exosomes, peptides, 1% encapsulated retinol
• Fragrance-free: yes

Other PDRN skin-care products we love:

Best Mask: Biodance Rejuvenating Caviar PDRN Real Deep Mask

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Biodance

Rejuvenating Caviar PDRN Real Deep Mask

$19

Amazon

$19

Sephora

Allure associate social media manager Katie Gunderman wearing and removing the Biodance Rejuvenating Caviar PDRN Real Deep Mask

Katie Gunderman

Why it's worth it: Most PDRN skin-care products put the spotlight on salmon sperm DNA fragments, but Biodance takes a more decadent-sounding approach. The Rejuvenating Caviar PDRN Real Deep Mask combines PDRN with salmon egg extract and 600,000 ppm (60%) Caviar Complex—a blend of proteins, lipids, amino acids, and fatty acids. While the caviar isn't an additional source of the PDRN itself, it may provide additional conditioning and skin-nourishing benefits, says Backman. "The added value comes from the caviar extract's protein-and-lipid complex, not because it’s a superior DNA fragment," she adds. In other words, the caviar isn't there to create a superior form of PDRN—it's there to complement it. While PDRN may target skin recovery, the caviar complex contributes claims to leave skin feeling softer, smoother, and more supple. Rounded out with niacinamide, soothing allantoin, and moisturizing shea butter, this overnight hydrogel mask has all the heavy-hitters you need to encourage plumper skin by morning.

​​Tester feedback from associate social media manager Katie Gunderman

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“The Biodance Rejuvenating Caviar PDRN Real Deep Mask is so hydrating and always gives my skin such relief when its feeling extra dry. Because you can wear this while you sleep in, its the perfect mask to throw on when you need a deep reset. I always wake up looking extra glowy and firm after using it.” —Katie Gunderman, associate social media manager

More to know

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• PDRN type: salmon-derived
• Other key ingredients: caviar, niacinamide, allantoin, shea butter
• Fragrance-free: yes

Best Toner Pads: Mediheal PDRN Lifting Pad

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Mediheal

PDRN Lifting Pad

$26

Amazon

$26

Nordstrom

$24

Ulta Beauty

Allure managing editor Alessandra Foresto using the Mediheal PDRN Lifting Pad

Alessandra Foresto

Why it's worth it: Instead of covering your entire face like a traditional sheet mask, Mediheal’s PDRN Lifting Pads can be swiped across skin as a treatment toner or placed on areas prone to sagging or fine lines—such as the cheeks, jawline, or forehead—for a quick, targeted mini-mask treatment. The formula stars rose-derived PDRN paired with niacinamide and glutathione to brighten dullness, adenosine and peptides to soften the appearance of fine lines, and barrier-supporting hydrators like panthenol, ectoin, squalane, betaine, and allantoin. If you're prone to congestion or breakouts, there’s also gluconolactone (PHA) to provide gentle exfoliation, smooth texture, and keep pores clear—without the irritation that can come with stronger acids.

Foresto before using the Mediheal PDRN Lifting Pad

Alessandra Foresto

Foresto after using the Mediheal PDRN Lifting Pad

Alessandra Foresto

Tester feedback from managing editor Alessandra Foresto

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“I find this formula has the perfect balance of ingredients for my combination skin—I have eczema but also get breakouts on my T-zone. I find these pads pretty moisturizing (I see glycerin and squalane in the ingredient list, as well as panthenol and allantoin) and they are a nice first step for my dry skin. They also claim to fight acne and tighten pores (they contain niacinamide), and I can see that they have definitely reduced the amount of breakouts I've had in the past few weeks. While I have yet to see a clear difference in lifting, they do have some firming and smoothing ingredients said to fight fine lines with repeat use, so I'll keep swiping these pads on twice a day for now! The spatula to pick up the pads is kind of genius. It has little spikes that make it easier to pick up a single pad.” —Alessandra Foresto, managing editor

More to know

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• PDRN type: rose-derived
• Other key ingredients: niacinamide, glutathione, adenosine, peptides, panthenol, ectoin, squalane, betaine, allantoin, gluconolactone
• Fragrance-free: yes

Best Moisturizer: Arencia Deep Water Surge Serum 30

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Arencia

Deep Water Surge Hydrating Serum 30

$20

Sephora

Why it's worth it: Arencia’s Deep Water Surge Hydrating Serum 30 has the bouncy, cloud-like texture of a gel moisturizer—it's even housed in a jar—but delivers the concentrated ingredient lineup and quick absorption you'd expect from a serum. Plant-derived PDRN purports to soothe skin and supports a healthy moisture barrier, while eight forms of hyaluronic acid that drench skin with hydration at multiple levels. Ceramides, panthenol, and squalane lock in moisture, while niacinamide brightens and supports an even skin tone. It also features copper tripeptide-1 and several signal peptides—ingredients that essentially act as messengers, helping tell skin to ramp up processes associated with collagen production and repair. It’s especially well-suited for dehydrated, dull, or early aging skin that wants serious hydration and a firmer, bouncier look without the weight of a traditional cream.

Lee applying the Arencia Deep Water Surge Serum 30

Christa Joanna Lee

Lee after applying the Arencia Deep Water Surge Serum 30

Christa Joanna Lee

Tester feedback from Lee

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“K-beauty never fails to surprise me when it comes to texture, and Arencia's Deep Water Surge Hydrating Serum is a great example. It's technically a serum, but when you open the jar, it's definitely more like a bouncy, Jell-O-like gel moisturizer. As someone with perpetually dry skin, I wasn't convinced something so lightweight could give my skin the hydration I need—but I was wrong! The cushiony texture melts in right away and keeps moisture locked in." —Lee, contributing commerce writer

More to know

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• PDRN type: plant-derived
• Other key ingredients: niacinamide, glutathione, adenosine, peptides, panthenol, ectoin, squalane, betaine, allantoin, gluconolactone
• Fragrance-free: yes

Frequently Asked Questions

Why has PDRN become so popular in Korean skin care specifically?

The rise of PDRN in Korean skin care is a natural extension of what K-beauty does best, which is "translating clinic-adjacent ingredients and procedures into consumer skin care,” says Dr. Yoo. And PDRN fits perfectly into Korea's long-standing fascination with injectable skin boosters and post-procedure skin repair. As injectable PDRN treatments have gained popularity in dermatology clinics, topical PDRN serums, creams, and masks have followed, giving consumers a way to incorporate the ingredient into their daily routines.

Does PDRN skin care actually work?

Experts caution that the science behind topical PDRN remains largely theoretical. While injectable PDRN has been studied for wound healing and tissue repair, there are currently no robust human clinical trials demonstrating that PDRN delivers the same benefits when applied topically in skin-care products. Most of the research has been conducted in laboratory settings, with PDRN applied directly to cells in petri dishes. According to Romanowski, this means that just because an ingredient shows promise in cell cultures doesn't mean it will perform the same way once it's formulated into a serum or cream and applied to skin.

Another major question is whether PDRN molecules are even capable of penetrating the skin deeply enough to reach the receptors they're purported to target. "There's a principle in skin care that something can only penetrate your skin if it's small enough—typically 500 daltons," Romanowski explains. PDRN fragments are significantly larger than that threshold, raising questions about how much can actually reach the dermis, where these cellular interactions would need to occur. As Dr. Yoo notes, "the efficacy differs between PDRN in over-the-counter products and injectables," meaning topical PDRN products shouldn't be viewed as interchangeable with those in-office treatments (which again, are not FDA-approved stateside).

What is plant-derived PDRN?

Plant-derived PDRN—sometimes marketed as "phyto-PDRN" or "vegan PDRN"—“uses DNA fragments sourced from botanicals such as rice, green tea, ginseng, and rose, as well as through microbial biotechnology and fermentation,” says Backman. While the molecule comes from a different biological source and its DNA fragment profile may differ from traditional salmon-derived PDRN, she notes that "based on available research, plant PDRN appears to work through the same A2A receptor mechanism as salmon-derived PDRN." In other words, it appears to activate the same pathways involved in skin repair, wound healing, inflammation regulation, and collagen production, meaning it may deliver many of the same skin-repairing and regenerative benefits despite coming from an entirely different source.

Is it worth using if you’re already using ingredients like retinol, peptides, or growth factors?

If you're already using retinol, peptides, vitamin C, or other proven actives, think of PDRN as a complementary ingredient rather than a replacement. "Retinoids remain the gold standard and have stronger evidence for collagen remodeling and photoaging," says Dr. Yoo. In fact, the dermatologists and cosmetic chemists we spoke with consistently pointed to ingredients like retinoids, peptides, vitamin C, and niacinamide as having far stronger evidence for improving skin over time. Retinoids, in particular, are backed by decades of research showing they can stimulate collagen production and improve the appearance of photoaging.

That's also why you'll often find those ingredients listed right alongside PDRN in product formulas. "That's essentially how skin care works," Romanowski previously told Allure. The ingredients that help "tell a story" are often paired with tried-and-true workhorses that actually deliver many of the visible benefits. While Dr. Yoo notes that PDRN may help support other actives through hydration, barrier repair, and recovery, experts say it's difficult to know how much of a formula's results can be attributed to PDRN itself. Bottom line? PDRN's popularity is outpacing the available research, so while you can try it, your best bet for results is to seek out a formula that pairs PDRN with tried-and-true actives.

Meet the experts

• Sherry Backman, a cosmetic chemist based in Brattleboro, Vermont
• Charlotte Cho, aesthetician and co-founder of Soko Glam based in New York City
• Kelly Dobos, a Cincinnati-based cosmetic chemist
• Mona Gohara, MD, a board-certified dermatologist based in Hamden, Connecticut
• Marisal Mou, a cosmetic chemist based in New York City
• Perry Romanowski, a Chicago-based cosmetic chemist
• Jane Yoo, MD, a dual board-certified dermatologist and Mohs surgeon based in New York City

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best PDRN serums, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Collage: Paula Balondo; Source images: Courtesy of Allure editor and brandsSave StorySave this storySave StorySave this story

If you’re after full, textured hair but struggle with limp roots or slippery strands that refuse to hold a style, one of the best texturizing sprays may be the upgrade your routine needs. Whether in the form of a dry shampoo-hairspray hybrid that absorbs oil and adds grit, or a wave mist that enhances your natural texture, these formulas are unmatched at adding body and definition.

“Texturizing spray adds volume, grip, and movement to the hair without the stiffness of a hairspray or the weight of a dry shampoo,” says New York City-based hairstylist Jerome Lordet. Think of it as the trick to getting that perfectly undone, full-bodied look—enough hold to keep your hairstyle in place, but thanks to flexible polymers, touchable and workable enough to make styling (and restyling) a whole lot easier. Below, seven Allure-approved texturizing spray formulas for every hair type.

Our Top Texturizing Sprays

• Best Overall: Ouai Wave Spray, $30
• Best for Fine Hair: Bumble and bumble Thickening Dryspun Texture Spray, $53
• Best for Dry Hair: Aveda Tousled Texture Dry Texture Spray, $37
• Best for Oily Hair: Oribe Dry Texturizing Spray, $52

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• What's the best texturizing spray?
• What does a texturizing spray do?
• Which is better, mousse or texture spray?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall: Ouai Wave Spray

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Ouai

Wave Spray

$30

Amazon

$30

Sephora

$30

Ulta Beauty

Allure contributing commerce editor Deanna Pai applying the Ouai Wave Spray

Deanna Pai

Why we love it: The 2025 Best of Beauty Award winner takes the top spot for its ability to create weightless texture and natural-looking movement. Unlike some wave sprays that rely on drying sea salt, Ouai’s Wave Spray swaps in hydrolyzed rice protein to give a similar volumizing, texturizing effect without pulling out moisture, making it ideal for straight, wavy, and curly hair alike. Glycerin and panthenol keep hair soft, so there’s no crunch or stiffness, just a touchable texture that lasts. “It helps with frizz as well,” says New York City-based hairstylist Marie Nino. The updated formula now carries Ouai’s signature North Bondi scent—a fresh mix of florals and musk that lingers like a long day at the beach.

Pai before applying the Ouai Wave Spray

Deanna Pai

Pai after applying the Ouai Wave Spray

Deanna Pai

Tester feedback from contributing commerce editor Deanna Pai

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“I've been using this stuff for years, and it never fails me. It leaves my bob full and bouncy, but not overly done—and, unlike some styling creams, never weighs down my fine, wavy hair.” —Deanna Pai, contributing commerce editor

More to know

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• Key ingredients: rice protein, glycerin, panthenol
• Fragrance-free: no

Best for Fine Hair: Bumble and bumble Thickening Dryspun Texture Spray

SephoraSave to wishlistSave to wishlist

Bumble and Bumble

Thickening Dryspun Texture Spray

$53 $42 (21% off)

Amazon

$53

Nordstrom

$53

Sephora

Allure contributing commerce writer Christa Joanna Lee applying the Bumble and Bumble Thickening Dryspun Texture Spray

Christa Joanna Lee

Why we love it: If you have fine hair, it only takes one bad run-in with a crunchy styling spray to swear off texturizing products for good. But Bumble and bumble’s Thickening Dryspun Texture Spray leaves hair feeling anything but stiff. Instead, the words that come to mind are voluminous, bouncy, and full of life. The aerosol formula uses zeolite, hydrolyzed wheat protein, and silk powder to “give the hair an instantly lived-in feel with touchable texture, movement, and hold, making it easier to mold and reshape throughout the day without ever feeling sticky or stiff,” says Marcos Diaz, a hairstylist based in New York City. Just a few spritzes at the roots and mid-lengths can make fine hair look fuller, delivering that perfectly undone, second-day vibe without actually skipping wash day.

Lee before applying the Bumble and Bumble Thickening Dryspun Texture Spray

Christa Joanna Lee

Lee after applying the Bumble and Bumble Thickening Dryspun Texture Spray

Christa Joanna Lee

Tester feedback from contributing commerce writer Christa Joanna Lee

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“This spray is completely desert-island worthy. In fact, when I recently packed it for an actual island vacation, and the nozzle broke somewhere between my suitcase and the hotel room, I was genuinely heartbroken. That's when I learned it comes in both a travel size (which now permanently lives in my purse for emergency zhuzhing) and a jumbo size for my vanity.

Most days, I'm rocking a Mom bun, but whenever I have a reason to step it up, this is the product I reach for. It gives my naturally straight hair exactly the right amount of weightless volume and texture, or after I use my trusty Dyson Airwrap, it looks even fuller and bouncier. It provides a flexible hold that keeps waves intact, so I can often skip hairspray entirely.” —Christa Joanna Lee, contributing commerce writer

More to know

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• Key ingredients: zeolite, silk powder
• Fragrance-free: no

Best for Thick Hair: Rōz Wave Texturizing Mist

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RŌZ

Wave Texturizing & Finishing Mist

$35

Credo Beauty

$35

Rōz

Allure senior commerce director Shanna Shipin applying the Rōz Wave Texturizing Mist

Shanna Shipin

Why we love it: When it comes to perfectly undone texture, few people are more qualified than hairstylist Mara Roszak, whose client roster includes Emma Stone, Lily Collins, Cara Delevingne, and Hailey Bieber—A-listers whose effortlessly tousled hair has become almost as recognizable as they are. With Rōz Wave Texturizing Mist, Roszak set out to bottle that signature California-cool texture. The formula uses mineral-rich sea salt to add volume, separation, and lived-in texture while keeping hair soft to the touch, while red microalgae locks in moisture so strands stay flexible and bouncy. Whether you scrunch it into damp hair, mist it onto dry waves, or use it to give an updo a little extra grip, you’ll get perfectly piece-y, matte definition with every spritz.

Shipin before applying the Rōz Wave Texturizing Mist

Shanna Shipin

Shipin after applying the Rōz Wave Texturizing Mist

Shanna Shipin

Tester feedback from senior commerce director Shanna Shipin

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“I love this spray for giving my hair a tousled, lived-in look, no matter how I style it. When I wear my natural curls, it adds volume and body from wet to dry while diffusing—and it's especially helpful for a midday refresh, since I usually opt for a soft-hold styler and need a little zhuzh as the day goes on. If I straighten my hair but don't have time to create S-waves, I spritz this all over, and it adds piecey texture and movement, making it look like I have more defined, individual wave strands instead of one uniform shape. It smells heavenly, like the rest of the Rōz products, and is in a really nice aluminum can. The spray distributes evenly, the nozzle ensures a broad reach, and it's super lightweight. My hair is thick, but even just a little goes a long way on me.” —Shanna Shipin, senior commerce director

More to know

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• Key ingredients: sea salt, red microalgae
• Fragrance-free: no

Best for Dry Hair: Aveda Tousled Texture Dry Texture Spray

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Aveda

Tousled Texture Dry Texture Spray

$37

Amazon

$37

Nordstrom

Allure commerce editor Sarah Han applying the Aveda Tousled Texture Dry Texture Spray

Sarah Han

Why we love it: Dry, straw-like hair, who? Aveda’s Tousled Texture Dry Texture Spray “is the perfect finishing touch to a blowout because it adds body and definition without causing hair to feel stiff or weighed down," says Diaz. Zeolite minerals create separation and hold between strands, helping waves and layers stay perfectly tousled instead of falling flat, while cassava extract gives hair an instant boost of volume. Olive-derived ingredients and squalane keep strands feeling conditioned and protected, and prove that adding texture and lift doesn't have to come at the expense of soft, touchable hair. Because the mist is so fine, it's easy to distribute evenly without overdoing it, “allowing hair to maintain its natural movement throughout the day,” says Diaz.

Han before applying the Aveda Tousled Texture Dry Texture Spray

Sarah Han

Han after applying the Aveda Tousled Texture Dry Texture Spray

Sarah Han

Tester feedback from commerce editor Sarah Han

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“By day two (after washing my hair), it's looking pretty flat and lifeless. This Aveda dry texture spray is so easy to use and fluffs up my hair immediately. I did go in with a touch of hair oil afterwards to restore some shine—it's color-treated and super dry, after all—but my hair looked perfectly tousled and the volume lasted through the end of the day, which is as much as I can ask for in this pre-heat-wave NYC weather!” —Sarah Han, commerce editor

More to know

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• Key ingredients: zeolite, cassava extract, olive extract, squalane
• Fragrance-free: no

Best for Oily Hair: Oribe Dry Texturizing Spray

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Oribe

Dry Texturizing Spray

$52

Amazon

$52

Nordstrom

$52

Dermstore

Allure content director Sophia Panych applying the Oribe Dry Texturizing Spray

Sophia Paynch

Why we love it: Is it a texture spray? Is it a dry shampoo? Oribe’s Dry Texturizing Spray is a little bit of both. The iconic formula gives oily hair exactly what it needs: lift, grit, and fresh-from-the-salon volume without the heavy feeling of traditional styling products. Zeolite absorbs excess oil at the roots, reviving second- or third-day hair while adding body and separation. Meanwhile, the brand's signature complex of watermelon, lychee, and edelweiss protects hair from environmental stressors, while aloe and mango seed butter keep strands from feeling overly dry or powdery. And while you don't necessarily need to reapply throughout the day—the texture and volume really do last—the brand's signature Côte d'Azur scent is so addictive, you'll want to anyway.

Panych before applying the Oribe Dry Texturizing Spray

Sophia Paynch

Panych after applying the Oribe Dry Texturizing Spray

Sophia Paynch

Tester feedback from content director Sophia Panych

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“My relationship with Oribe’s Dry Texturizing Spray has lasted longer than all of my romantic ones—even counting my husband (we've been together for almost nine years, and I've owned a can of this stuff for almost 15 years). Any professional hairstylist will agree that it's one of those products that's always good to have handy when you want a little volume, a little texture, or just a little zhuzh. I spray it into my hair after it's been rough-dried, air-dried, or nicely blow-dried. It works all the same. I usually blast each side for about five seconds, making sure to get the underlayers of my hair. Then, I'll flip my head upside down and spray it in that way, too. It's light as air, smells amazing, and is truly multi-purpose. It lifts roots like a dry shampoo, adds light hold like a flexible hairspray, and adds texture like a beach spray. It makes fine hair like mine look and feel five times thicker, and while it does make your hair feel a bit dry to the touch, it never looks that way.” —Sophia Paynch, content director

More to know

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• Key ingredients: zeolite, glycerin, fruit extracts, hydrolyzed wheat protein
• Fragrance-free: no

Best for Shine: Davines This is a Dry Texturizer

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Davines

This is a Dry Texturizer

$44

Amazon

$44

Sephora

Why we love it: A texturizing spray that delivers volume, definition, and a shiny finish without stiffness is hard to come by, but Davines’s This Is A Dry Texturizer nails it. “It’s not crunchy, the hair looks natural, and it also provides a long-lasting hold,” says Nino. Flexible polymers give hair a lightweight grip and structure, while oil-absorbing powders keep roots fresh without weighing them down. Sunflower extract and glycerin help maintain softness, making it ideal for people who want texture with a polished, glossy look—never stiffness.

Allure commerce market editor Sarah Hoffmann before applying the Davines This is a Dry Texturizer

Sarah Hoffmann

Hoffmann after applying the Davines This is a Dry Texturizer

Sarah Hoffmann

Tester feedback from commerce market editor Sarah Hoffmann

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“I have naturally curly hair that isn't lacking in the volume department (thanks, gene pool) but retains a lot of water while air-drying, so the top layers of my shag haircut aren't always as fluffy as I'd prefer. This texturizer has become a go-to for me not only on days when a full wash isn't in the cards but when I want my hair to look fluffier or more done than it would on its own.” —Sarah Hoffmann, commerce market editor

More to know

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• Key ingredients: sunflower extract, glycerin
• Fragrance-free: no

Best for Color-Treated Hair: IGK Beach Club Touchable Texture Spray

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IGK

Beach Club Touchable Texture Spray

$36

Amazon

$36

Nordstrom

$36

Ulta Beauty

Why we love it: If you love the way your hair looks after a day at the beach or a few spritzes of sea salt spray—but not the crunch or dryness that comes with it—the IGK Beach Club Touchable Texture spray lives up to its name. It gives that tousled texture you’d get from the ocean without the actual salt, so your hair stays soft and full of movement. Plus, built-in UV filters help keep hair color from fading in the sun. “This hits all the qualities of a good texturizing spray. Plus, it doesn’t dry out the hair as it contains glycerin, a humectant that adds a healthy shine to the hair,” says Nino.

Former Allure shopping market editor Angela Trakoshis before applying the IGK Beach Club Touchable Texture Spray

Angela Trakoshis

Trakoshis after applying the IGK Beach Club Touchable Texture Spray

Angela Trakoshis

Tester feedback from former shopping market editor Angela Trakoshis

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“Meet beach hair in a bottle, zero effort required. Spray, scrunch, and boom—this gives you instant beach waves without even leaving the house.” —Angela Trakoshis, former shopping market editor

More to know

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• Key ingredients: zeolite, glycerin, sunflower seed extract
• Fragrance-free: no

Frequently Asked Questions

What's the best texturizing spray?

The best texturizing spray depends entirely on your hair type and the kind of look you’re after. However, those will all check a few key boxes: “A good texturing spray adds texture and grip to the hair without it being sticky. Hair should be touchable and smooth rather than crunchy,” says Nino, adding that it will also add volume without frizz. Let’s break it down by hair type:

• Fine or oily hair: Look for words like “volumizing” or “lightweight hold” as this oftentimes indicates lightweight oil-absorbing powders like silica or zeolite, which will lift roots and create volume without weighing hair down. Sprays with “flexible hold” or “touchable texture” in the description usually contain flexible polymers to hold styles without stiffness. (Try: Bumble and bumble Thickening Dryspun Texture Spray or Oribe Dry Texturizing Spray)
• Wavy or curly hair: The key is to find formulas that balance grip with hydration. Humectants like glycerin, panthenol, and aloe vera attract water to prevent frizz and create soft, defined curls. Again, look for labels like “flexible” or “touchable texture,” as these indicate lightweight polymers that’ll let you work with your hair. (Try: RŌZ Wave Texturizing Mist or Davines This is a Dry Texturizer)
• Coily or type 4 hair: Many traditional texturizing sprays are too drying due to salt- or starch-based formulas, which can leave curls feeling brittle. Instead, opt for a hydrating mist to define your curl pattern while retaining moisture. Flexible polymers found in most texturizing sprays will shape each hair strand; however, you’ll need a formula rich in ingredients like panthenol and aloe vera, alongside emollients like oils. (Try: any curl refresher spray)

What does a texturizing spray do?

A texture spray is the best way to achieve a tousled, “lived-in,” piecey look without the stiffness of hairspray or the weight of some dry shampoos, explains Lordet. It works by adding volume, grip, and movement to the hair, making it easier to style while enhancing natural texture. Depending on the formula, ingredients like polymers and powders create lift and definition—perfect for everything from soft waves to slick backs—while humectants keep your hair hydrated for a glossy, smooth finish.

Which is better, mousse or texture spray?

It depends on your hair type and the look you’re trying to achieve, says Lordet. “Both products add volume and texture, but they work differently.” Mousse is ideal if you want structured volume and hold, especially for fine and limp hair, he says. Applied to damp hair before styling, it helps create body and shape that lasts—think of the voluminous ‘90s blowout. Mousse also adds a ton of volume at the crown of the head, adds Nino. It’s also great for defining curls as mousse enhances curl patterns without weighing hair down.

Texturizing products, on the other hand, are better for dry hair when you want an “undone, airy, and tousled look,” says Lordet, adding that “it adds grip and movement without stiffness, making it great for messy buns, waves, and effortless styles.” Nino says that it’s a perfect addition to your hair after using a curling iron, as it “breaks apart curls and waves into a more natural look.”

Meet the experts

• Marcos Diaz, a hairstylist based in New York City
• Jerome Lordet, a hairstylist and owner of Jerome Lordet Salon in New York City
• Marie Nino, a hairstylist and colorist in New York City

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

And for our reviews of the best texturizing sprays, we enlisted the help of multiple editors, writers, contributors, cosmetic chemists, and makeup artists with a range of experience studying and using these products. Testers considered performance across four primary categories: efficacy, texture, experience, and formula. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from are folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

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In the mood to look like you’ve just returned from a dreamy tropical vacation? The best bronzers are the easiest, most sun-safe shortcut to creating that illusion. Whether you're after something subtle or megawatt radiance, these creams, powders, and liquids will instantly brighten your complexion with a healthy glow. But the benefits don’t stop at radiance: You can also opt for a cool-toned bronzer to sculpt and contour. Talk about range.

If you're a newbie, don't be intimidated: Bronzers are hard to mess up; just use a light hand and the right tools (we'll get to more details later). To help you figure out your perfect formula, we surveyed our editors and chatted with makeup artists who gave us a rundown on what to look for in a bronzer. Scroll on, and thank us later.

Our Top Bronzers

• Best Palette Overall: M.PH by Mary Phillips Face Palette, $64
• Best Powder Overall: Charlotte Tilbury Airbrush Bronzer, $59
• Best Cream Overall: Nars Laguna Cream Bronzer, $44
• Best Liquid Overall: Saie Dew Bronze Soft-Focus Sculpting Liquid Bronzer, $26
• Best Shade Range: Rhode Pocket Bronze, $25

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• What are common bronzer mistakes?
• What's the difference between powder, cream, and liquid bronzers?
• What is the best bronzer for older skin?
• Frequently Asked Questions
• How we test and review products
• Our staff and testers

Best Palette Overall: M.PH by Mary Phillips Face Palette

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m.ph by Mary Phillips

Face Palette

$64

Sephora

Allure senior commerce director Shanna Shipin applying the M.PH by Mary Phillips Face Palette

Shanna Shipin

Allure beauty director Sarah Kinonen applying the M.PH by Mary Phillips Face Palette

Sarah Kinonen

Why it’s worth it: Seldom can a product be touted as both beginner-friendly and professional-grade, but m.ph’s Underpainting Face Highlight & Contour Palette is exactly that, beloved by makeup lovers—including Allure editors, of course—across the experience spectrum. The palettes are available in six shades—fair, light, medium, tan, deep, and deep rich—and each palette includes six colors for color-correcting, highlighting, and contouring. The exceptionally creamy, sheer-to-medium-coverage formula builds up easily; the ingredients include skin-blurring and oil-absorbing powders, as well as sodium hyaluronate and vitamin E for hydration and moisture. While the palette is designed for “underpainting,” a.k.a. defining and before foundation application, it can also be layered over base products for those who prefer more traditional contouring and bronzing methods.

Shipin before applying the M.PH by Mary Phillips Face Palette

Shanna Shipin

Shipin after applying the M.PH by Mary Phillips Face Palette

Shanna Shipin

Kinonen before applying the M.PH by Mary Phillips Face Palette

Sarah Kinonen

Kinonen after applying the M.PH by Mary Phillips Face Palette

Sarah Kinonen

Tester feedback from senior commerce director Shanna Shipin

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“Is this actually a bronzer? No, not technically—but there is a bronze shade in the palette that gives the dreamiest warmth to my face. I use this in place of a separate bronzer on most days, and I like to use it particularly around my nose and just above where I place the actual contour (the deeper cool-toned shade in the palette). When the "underpainting" is done, I even use the bronze pigment on top of my foundation for touch-ups and extra glow. If you're heavy-handed or prone to patchy application, there's no need to worry—this may be the creamiest, most blendable product you own. It plays so well with my dry, textured skin, but I could see the formulation being a touch too oily for those who already lean that way (but it's nothing a powder can't fix!).” —Shanna Shipin, senior commerce director

Tester feedback from beauty director Sarah Kinonen

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“I loveeeee cream bronzer. In fact, it's really the only type of bronzer I use these days. I find that the texture is easy to build and blend (compared to liquid and powder options), which gives me a little more control and a dewier finish. This multi-purpose palette from m.ph has been great for both, plus a little more. Although I've only used the two brown shades on the far right of the palette (with a fluffy blush brush), I love that it comes with lighter shades to use as a highlighter (or color corrector!) when I'm ready to play a little more. Until then, I'll keep bronzing and blending!” —Sarah Kinonen, beauty director

More to know

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• Key ingredients: sodium hyaluronate, vitamin E
• Finish: natural
• Shades: 6 colorways (Fair, Light, Medium, Tan, Deep, Deep Rich) with 5 shades each

Best Powder Overall: Charlotte Tilbury Airbrush Bronzer

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Charlotte Tilbury

Airbrush Bronzer

$59

Amazon

$59

Nordstrom

$59

Ulta Beauty

Allure senior beauty editor Jesa Marie Calaor applying the Charlotte Tilbury Airbrush Bronzer

Jesa Marie Calaor

Why it's worth it: Not all powder bronzers leave your skin looking cakey by midday, especially not Allure Best of Beauty Award winners. The Charlotte Tilbury Airbrush Bronzer is infused with mica to blur texture and add a hint of shimmer, as well as a touch of hyaluronic acid to keep skin feeling soft and comfortable all day. It's perfectly buffable, diffusable, and leaves a matte finish that never reads flat. All four shades are refillable, which is a nice bonus if you become as obsessed with the formula as we have.

Calaor before applying the Charlotte Tilbury Airbrush Bronzer

Jesa Marie Calaor

Calaor after applying the Charlotte Tilbury Airbrush Bronzer

Jesa Marie Calaor

Tester feedback from senior beauty editor Jesa Marie Calaor

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“Despite the many prescriptive face charts and rigid tutorials out there, I see bronzing and contouring as more of an art than a science. My preferred tools are the Charlotte Tilbury Airbrush Bronzer and a fluffy brush. I dust on this featherweight formula to create soft shadows that help shape my face and add warmth. The giant pan sits in a compact with a mirror that is just as large, so I can see myself clearly as I sweep it on.” —Jesa Marie Calaor, senior beauty editor

More to know

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• Key ingredients: hyaluronic acid, mica
• Finish: matte
• Shades: 4

Best Cream Overall: Nars Laguna Bronzing Cream

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Nars

Laguna Bronzing Cream

$44

Nordstrom

$44

Sephora

$44

Bluemercury

Allure content director Sophia Panych applying the Nars Laguna Bronzing Cream

Sophia Panych

Why it’s worth it: It's no secret that Nars shines in the base arena (Hello, foundation! Powder blush!) and even less of a secret that the Laguna Bronzing Cream is a Best of Beauty Award winner and an editor fave. Its melt-into-skin formula and semi-matte finish instantly give your complexion that “just got back from the beach” glow without looking overdone. Makeup artist Tomy Rivero has also given this cream bronzer big props. "The Laguna Bronzing Cream adds warmth to your look while adding contour," Rivero says. "Don't be afraid of the shimmery look of the product—once it's applied, it has a satin finish, and the shimmer dissipates.” It’s infused with Nars' signature French Polynesian monoï de Tahiti oil, which not only helps hydrate and firm the skin but also imparts subtle notes of white frangipani, ylang-ylang, and vanilla. Oui, oui.

Panych before applying the Nars Laguna Bronzing Cream

Sophia Panych

Panych after applying the Nars Laguna Bronzing Cream

Sophia Panych

Tester feedback from content director Sophia Panych

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"One of the many things I'm grateful for in life is that Nars made the decision to make its Laguna Bronzing Cream a permanent part of the line, after originally launching it as part of a limited-edition summer collection back in 2021. Everything about this bronzer—the look, the feel, the finish, the scent—is fantastic. Because it's shimmer-free, it doesn't look very pretty in the jar, but when you spread it on, you get the most beautiful, natural-looking sun-kissed bronze on your skin. It blends effortlessly (seriously, just a few swipes of your brush buffs it into the skin) and has the faintest blurring effect, so you never see an unsightly streak or splotch (that is, unless you just don't blend it at all). I use shade Laguna 02, a neutral light-medium color with neutral undertones that honestly looks like the exact same shade my skin turns in the sun (if I was to skip sunscreen, which I don't). I am not someone who likes to fuss around with their makeup, so I appreciate a bronzer that is super quick and easy to apply. And while I don't normally like scented makeup, I love the fact this formula smells like Nars' coconuty/white floral Monoï de Tahiti Oil. It puts me in a summer mood every time I wear it." —Sophia Panych, content director

More to know

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• Key ingredients: synthetic fluorphlogopite, mica
• Finish: radiant
• Shades: 8

Best Liquid Overall: Saie Dew Bronze

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Saie

Dew Bronze

$26

Amazon

$26

Sephora

Allure contributing commerce editor Deanna Pai applying the Saie Dew Bronze

Deanna Pai

Why it’s worth it: Saie’s Dew Bronze more than lives up to its name, providing an airbrush-like finish thanks to its inclusion of silica, which helps give it its smooth consistency and light-blurring properties. The ingredients also include a plant-derived glycerin for moisture and licorice root extract to brighten dull skin—making it a solid pick for mature skin. The formula is sheer and very blendable, and the doe-foot applicator makes it perfect for targeted sculpting (though it works just as well for all-over bronzing, too). This bronzer comes in six shades—two for fair-to-light skin tones, two for medium-to-tan skin tones, one for tan-to-deep skin tones, and one for deep-to-rich complexions. “The tones are thoughtfully balanced, so fair to medium complexions won’t turn orange,” Tonya Riner, a makeup artist based in Houston, attests.

Pai before applying the Saie Dew Bronze

Deanna Pai

Pai after applying the Saie Dew Bronze

Deanna Pai

Tester feedback from contributing commerce editor Deanna Pai

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"While I love the ease of a powder bronzer, nothing beats the natural look of a liquid. The doe-foot applicator makes this incredibly easy to dab and blend, and I just have to add it around the perimeter of my face and just under my cheekbones to get instant depth. It practically melted into my skin—and surprisingly (to me), the final result is really subtle and hard to overdo." —Deanna Pai, contributing commerce editor

More to know

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• Key ingredients: plant-derived glycerin, elderberry extract, licorice root extract, silica
• Finish: natural
• Shades: 6

Best Shade Range: Rhode Pocket Bronze

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Rhode

Pocket Bronze

$25

Sephora

Allure contributor Eden Stuart applying the Rhode Pocket Bronze

Eden Stuart

Why it’s worth it: Hailey Bieber has a reputation for creating viral products that are worth the hype, and the Rhode Pocket Bronze is no exception. This stick bronzer (which, as the name suggests, comes in a petite, pocket-size tube) provides buildable, lightweight coverage with a natural, healthy-skin finish, bolstered by smoothing peptides and nourishing tamanu oil. The shade range is particularly impressive: Not only are there a whopping eight options, but within each of the four shade families—light, medium, tan, and deep—there are two different undertone options (cool, warm, and/or neutral), making it easier to find a match that seamlessly blends into your complexion.

Allure associate social media editor Katie Gunderman before applying the Rhode Pocket Bronze

Katie Gunderman

Gunderman after applying the Rhode Pocket Bronze

Katie Gunderman

Tester feedback from contributor Eden Stuart

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“Bronzer is probably the base makeup I use the least, in part because I find it a little too ‘high risk, high reward:’ Yes, a great, well-applied bronzer will leave you glowing to the gods. But a splotchy, unblended bronzer will leave you looking like you played in the mud. So no one is more surprised than I am that I’ve been using Rhode’s Pocket Bronzer pretty much every day since I received it. The shade Bake has the perfect neutral-gold undertone that looks warm against my own neutral undertones (as opposed to orange), and the formula melts right into the skin and blends like a dream. I’ve been adding it to my cheeks, forehead, and around my jawline to warm up my go-to foundation—which is a tad too light for me now that it’s summer—and I’ve been impressed by how well-blended it looks when I’m out and about in natural lights, or even under the harsh fluorescents at stores.” —Eden Stuart, contributor

Tester feedback from associate social media editor Katie Gunderman

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“The Pocket Bronze is such a rich and creamy bronzer. It can be applied directly on the face or with a brush or sponge, which is my favorite way to use it. The formula is so buttery and makes blending it out such a dream. It warms up my complexion so perfectly and the shade range is also really great!” —Katie Gunderman, associate social media editor

More to know

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• Key ingredients: peptides, tamanu oil
• Finish: natural
• Shades: 8

Best Duo: Juvia's Place Bronzed Duo

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Juvia's Place

Bronzed Duo

$24

Amazon

$24

Ulta

Allure associate beauty editor Annie Blay-Tettey applying the Juvia’s Place Bronzed Duo

Annie Blay-Tettey

Why it’s worth it: Melanated skin is very seldom one color; often, those with medium-deep to deep skin tones need to use different shades around the perimeter of their faces and the center. Juvia’s Place’s Bronzed Duo Palettes take this into account, featuring two matte powder bronzers that are about one shade apart. The neutral undertones make them perfect for, say, using the deeper shade along the jawline and forehead, and the lighter tone on the cheekbones or down the nose. It’s available in five shade duos that span the complexion spectrum, but the real highlight has to be the richest option—Deep Dark, designed to complement chocolate brown skin tones.

Blay-Tettey before applying the Juvia’s Place Bronzed Duo

Annie Blay-Tettey

Blay-Tettey after applying the Juvia’s Place Bronzed Duo

Annie Blay-Tettey

Tester feedback from associate beauty editor Annie Blay-Tettey

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"There aren't many bronzers on the market that are dark enough to show up on deep skin but also warm enough that they actually bronze instead of contour. So when I discovered that the Juvia's Place Bronze Duo does both, I was immediately sold. I became an even bigger fan the more I used the product. I tap a brush into the deeper of the two shades and sweep it across my cheekbones after applying blush and powder. Then I brush on the lighter shade sparingly above my cheekbones to blend it all out. The result is always a warm, sun-kissed glow." —Annie Blay-Tetty, associate beauty editor

More to know

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• Key ingredients: synthetic fluorphlogopite (synthetic fluorine mica), talc
• Finish: soft matte
• Shades: 5

Best Applicator: LYS Beauty No Limits Cream Bronzer

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LYS Beauty

No Limits Cream Bronzer

$24

Sephora

$24

Credo Beauty

Allure beauty director Sarah Kinonen applying the LYS Beauty No Limits Cream Bronzer

Sarah Kinonen

Why it's worth it: Bronzer sticks are some of the most versatile (and bag-friendly) of the bunch, and the Best of Beauty-winning LYS Beauty No Limits Cream Bronzer proves it. This ever-creamy, balm-like formula sculpts and contours precisely where you need it and melts into skin effortlessly. That’s not all: It delivers a hit of hydrating sodium hyaluronate (a derivative of hyaluronic acid) to hydrate skin and leave a glowy (but never greasy) finish, while antioxidant-rich rosehip oil helps soften the look of dark spots. Keep in mind that this formula is ultra-pigmented, so we recommend using a dense bronzing brush or makeup sponge to apply and blend. Don't fret if you overdo it because the No Limits Cream Bronzer's tint easily blends out to a sheerer finish.

New York City-based makeup artist Jamie Dorman says this cream bronzer is one of her favorites for its wider range of undertones. "It can be so hard to find bronzer shades for dark skin with options for people who want a warmer or cooler tone," she says. "This product comes in multiple undertones and has a silky formula that will make skin look naturally tan."

Kinonen before applying the LYS Beauty No Limits Cream Bronze

Sarah Kinonen

Kinonen after applying the LYS Beauty No Limits Cream Bronze

Sarah Kinonen

Tester feedback from beauty director Sarah Kinonen

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"My contour game is pretty pathetic. A few swipes across my forehead, down my cheekbones, and along my jawline is the extent of it—applied with my fingers. This bronzer/contour stick makes it so much easier; the mess-free tool chisels even better than my digits." —Sarah Kinonen, beauty director

More to know

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• Key ingredients: rosehip oil, green tea extract, sodium hyaluronate
• Finish: demi-matte
• Shades: 7

More bronzers we like

Best for Mature Skin: Laura Geller New York Baked Bronze-n-Brighten Multipurpose Bronzer

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Laura Geller

New York Baked Bronze-n-Brighten Multipurpose Bronzer

$34 $30 (12% off)

Amazon

$34

Sephora

$34

Ulta Beauty

Why it’s worth it: While cream bronzer might be the classic first choice for mature skin, don’t write off powders entirely. In fact, New York City-based makeup artist Kat Dorn loves Laura Geller’s Baked Bronze-n-Brightened Multipurpose Bronzer precisely because it’s formulated for skin over 40. This marbled formula features a trio of moisturizing and soothing ingredients, jojoba seed oil, green tea, and cica, for a seamless blend—plus, the finely milled powder won’t emphasize texture. “You can apply this with a powder brush under the cheekbones, around the forehead, under the jawline, [and] even on the apples of the cheek anywhere you want extra warmth,” says Dorn.

More to know

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• Key ingredients: jojoba seed oil, green tea extract, Centella asiatica extract
• Finish: natural
• Shades: 3

Best for Dry Skin: Summer Fridays Bronzer Butter Balm

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Summer Fridays

Bronzer Butter Balm

$32

Sephora

$32

Revolve

Why it’s worth it: One of the main reasons someone (especially those with dry skin) may choose a cream bronzer over others is moisture, and Summer Fridays’ Bronzer Butter Balm offers plenty of it. Anchored by ceramides, peptides, and a blend of shea, mango seed, and illipe butters, these hydrating and moisturizing ingredients create a creamy, pigmented balm that offers medium-buildable coverage. Also on the ingredients list: a “soft-set complex” designed to help the formula melt more easily into the skin before settling into a natural finish. It’s available in six shades, five of which have a neutral or cool undertone, making this one a solid pick for contouring, too.

More to Know

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• Key ingredients: ceramides, peptides, shea butter, mango seed butter, illipe butter
• Finish: natural
• Shades: 6

Best for Contouring: Hung Vanngo Beauty Tansculpt Bronzing Contour Balm

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Hung Vanngo

Beauty Tansculpt Bronzing Contour Balm

$34

Sephora

Why it’s worth it: The Hung Vanngo Tansculpt Bronzing Contour Balm is a favorite of New York City-based makeup artist Jewels Grogan; she describes it as “a blurring, balm-to-powder formula, which helps it just glide onto the skin and create effortless bronzing and sculpting.” It comes in eight shades, all of which have neutral undertones, making them not only great bronzers but also ideal contouring products for most people. The coverage level is medium and buildable, which is another win for contouring—for natural-looking dimension, strong pigment, and the ability to work in layers are crucial.

More to know

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• Key ingredients: silica microspheres and vitamin E
• Finish: natural velvet-matte
• Shades: 8

Most Natural Coverage: Makeup by Mario SoftSculpt Transforming Skin Enhancer

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Makeup by Mario

SoftSculpt Transforming Skin Enhancer

$34

Sephora

Why it’s worth it: Makeup artist Mario Dedivanovic did his big one with the SoftSculpt Transforming Skin Enhancer: Both Grogan and Dorn recommend this Makeup by Mario offering for those with more mature skin. The cream formula has a radiant finish and provides some of the lightest coverage of any of the options on the list—ideal for those who want to avoid emphasizing texture, since heavier products can settle into fine lines and wrinkles. Vitamins A, D, and E are on the ingredients list, providing plenty of smoothing and hydration, while omega-6 fatty acids offer nourishment. While the lighter coverage does mean that this one isn’t going to be your first choice for heavy contouring, it can still provide plenty of warmth.

More to know

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• Key ingredients: vitamin A, vitamin D, and vitamin E, omega-6 fatty acids
• Finish: radiant
• Shades: 6

Frequently Asked Questions

What are common bronzer mistakes?

“The most common mistake I see with bronzer is over-indulging,” says Grogan. It’s important to remember that bronzer is for adding warmth or sculpting— meaning you want to think of it as your icing, not the cake. “There is no need to apply bronzer all over the face,” says Grogan. “The best way to create a beautiful, glowy, bronzed complexion is to be very intentional where you apply it.” Stick to the high points of the face that would naturally be hit by the sun, she says; think the nose, forehead, cheekbones, and chin. After blending it into those areas, you can “use whatever is left on the brush to lightly sweep around the mouth, ears, and temples, but keep it minimal.”

You also want to make sure you’re using the right tools; Dorn says people frequently use brushes that are too big for the task. “When using a powder bronzer, you want a medium-size blending brush,” so that you don’t cover too much surface area, she explains.

And perhaps unsurprisingly, “another common mistake is getting a color that does not suit your skin tone,” says Dorn. If you have fair skin, New York City-based makeup artist Elisa Flowers recommends looking for a shade or two darker than your natural skin tone and always using a light hand when applying.

Those with light-to-medium complexions can also benefit from choosing shades one or two hues darker than their natural skin color. For these skin tones, neutral undertones will always look the most organic. "Be sure to avoid bronzers that appear overly orange or red-toned in the pan, as they will only become more intense when you apply them to the skin," says Flowers.

People with tan, olive-toned skin can get away with wearing most bronzer shades as long as they don't stray too far from their natural skin color, says Flowers. That said, she does note that terracotta hues with a hint of red look beautiful on tan complexions. Finding a suitable bronzer can be especially tricky for those with dark and deep complexions, as fewer options on the market cater to melanated skin. Still, brands like LYS and Fenty Beauty are getting it right with a more comprehensive, inclusive range of shades.

What's the difference between powder, cream, and liquid bronzers?

Apply your bronzer to the areas of the face where the sun would hit, including the top of your cheeks, along your hairline, nose, middle of the chin, and forehead, according to Brielle Pollara, a New York City-based makeup artist. "Using a brush, apply onto the skin using light strokes," she told Allure. "Make sure to blend well into the skin for a natural finish." That said, there are nuances to application techniques, depending on the type of formulation you use:

Liquid Bronzers

Liquid bronzers can be used under your complexion products, alone as an all-over glow booster, or concentrated on specific areas of the face for a more contoured appearance. "With any liquid product, I always recommend using a dense brush to apply it," says Pollara. "This will give you more control over the product placement." For a softer, natural-looking finish, she suggests applying your liquid bronzer to the back of your hand and picking up product with your brush before applying it to your face.

Cream Bronzers

Similar to a liquid formula, apply your cream bronzer with your fingers onto the top of your hand and use a dense, angled brush to transfer the product to your skin, per Jamie Greenberg, a Los Angeles-based makeup artist and founder of Jamie Makeup. "I like to first place the product here because it allows the formula to warm up and it'll lay better on the face," she says. Tomy Rivero, a makeup artist based in New York City, recommends moisturizing your skin before applying your cream bronzer for ultra-dewy results. "Spray your setting or hydrating mist right before your cream bronzer application," he says. "Not only does it help the bronzer go on smoother and more evenly, but once the moisture dries down, it naturally sets the cream bronzers for a more skin-like finish."

Powder Bronzers

Cream and liquid bronzers tend to have buildable, opaque formulations, whereas powder bronzers are sheerer in pigment. You can layer for more intensity, but bronzer powders are overall more helpful for a subtler definition or on top of your denser creams and liquids. Los Angeles-based makeup artist Daniel Chinchilla previously told Allure to tap any excess bronzer off your makeup brush before applying, since "a little goes a long way." He suggested applying your powder bronzer from your temples down to your cheeks for natural-looking warmth.

What is the best bronzer for older skin?

In general, cream bronzer formulas work best for more mature skin types; Grogan says they’re less likely than powder formulas to sit on top of texture. “With mature skin, I am always trying to add moisture and a youthful dew, so I tend to avoid powder products in general,” she adds.

And you can even maximize your hydration during the application process: “Before blending, I like to spray the face with a hydrating setting spray, then blend with either a dense foundation brush or a damp Beautyblender sprayed with the same setting spray,” advises Dorn.

Meet the experts

• Jamie Dorman, a New York City-based makeup artist
• Elisa Flowers, a New York City-based makeup artist
• Brielle Pollara, a New York City-based makeup artist
• Jamie Greenberg, a Los Angeles-based makeup artist and founder of Jamie Makeup
• Tomy Rivero, a makeup artist based in New York City
• Daniel Chinchilla, a Los Angeles-based makeup artist
• Jewels Grogan, a New York City-based makeup artist
• Kat Dorn, a New York City-based makeup artist
• Kelly Dobos, a cosmetic chemist

How we test and review products

Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

For our review of the best bronzers, we enlisted the help of multiple editors, writers, contributors, and makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: ingredients, wear, longevity, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

Waxing may seem like an intimidating (read: painful!) way to remove body hair, but the best at-home waxing kits make the process easy, mess-free, and as approachable as your favorite razor. Plus, there are unique benefits to waxing, anyway: It can reduce your risk of ingrown hairs and razor burn and lasts longer than shaving. So if you’re on the fence, changing up your routine could be worth it if you’re prone to post-shave irritation.

These days, many waxes are infused with ingredients like aloe, jojoba oil, shea butter, vitamin E, and other trusty moisturizers, which make them less likely to tick off your skin, says Vanessa Coppola, MS, FNP-BC a board-certified nurse practitioner and founder of Bare Aesthetics in Closter, New Jersey. And most kits have user-friendly features like precise wax strips, hard wax warmers that prevent burns, and pre- and post-wax skin care products, so you can feel even more comfortable giving them a try.

Our Top Picks

• Best Overall: Flamingo Body Wax Kit (2-Pack), $20
• Best Hard Wax: Bliss Poetic Waxing At Home Wax Kit, $35
• Best for Beginners: Tress Wellness Waxing Kit, $50
• Best for Sensitive Skin: Parissa Natural Legs & Body Wax Strips, $19
• Best for Face: Athena Club Wax Strip Kit for Face, $9

One thing to note: If you’re a total waxing newbie and have highly sensitive skin, rosacea, or eczema, consider seeing a pro before trying it at home, Lilin Alba, a licensed esthetician and founder of Alba Aesthetics in New York City, says. “A trained provider can assess whether waxing is appropriate in the first place,” she explains. Ready to give waxing a rip? These expert- and editor-approved kits make ridding yourself of unwanted hair a breeze.

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• What type of wax is best to use at home?
• What are common waxing mistakes to avoid?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall: Flamingo Body Wax Kit

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Flamingo

Body Wax Kit

$20

Amazon (2-Pack)

$10

Walmart

Allure shopping director Shanna Shipin using the Flamingo Body Wax Kit

Shanna Shipin

Why we love it: An Allure Best of Beauty Award-winner three years running, Flamingo’s Body Wax Kit clears body hair in a matter of seconds and only hurts about as much as pulling a bandage off your skin (seriously). The soft-gel wax contains nourishing castor oil and comes ready to use on two sizes of strips, which are great for tackling hair on your legs, arms, and underarms. The kit also comes with six post-wax cloths to wipe away any residue (they’re also infused with vitamin E to help your skin recover if it’s red or stinging). And once the hair is gone, it stays gone: Our testers only needed to break out the kit every few weeks. They come in handy for upkeep between salon visits, working on the stubbliest of strands as short as two millimeters.

Tester feedback from shopping director Shanna Shipin

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“I have superdark hair on my upper lip that frankly requires a lot of attention—and, unfortunately, I can't use any old wax strip or wax cream since my eczema-prone skin loves to come off…with my hair…if the product is too harsh. Thankfully, these Flamingo wax strips never let me down. The game-changing thing about these is that you don't need to warm them up! I cannot stress the sheer convenience of this when you're in a pinch and the stress of rubbing your hands together would just make everything worse. There have been plenty of times that I didn't (evidently) warm the strips up enough, and wasted wax and time. Instead, you get a perfect 10 when using Flamingo—whether it's the made-for-the-face strips or the body wax strips, which are easy to cut down to size to use wherever you need to. These strips lift the hair without lifting the skin, pull from the root, and I love that it comes with oil wipes for clean up without breaking me out.” —Shanna Shipin, shopping director

More to know

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• Number of strips: 28
• Wax type: glyceryl rosinate

Best for Face: Athena Club Wax Strip Kit for Face

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Athena Club

Wax Strip Kit for Face

$9

Amazon

Allure contributing commerce editor Deanna Pai applying the Athena Club Wax Strip Kit for Face

Deanna Pai

Why we love it: The skin on your face is more delicate and sensitive than the skin on your body, so it’s important to use a wax that reflects that. With its ultra-nourishing formula, Athena Club’s Wax Strip Kit for Face ticks that essential box—star ingredients include trusty moisturizers like coconut oil, shea butter, and sunflower seed oil. Its strips are also sized correctly for small areas like your upper lip or cheek (or, according to the brand, your bikini area). “If you just want quick facial touch-ups with no equipment to deal with, the Athena Club Face Wax Strips are a smart grab-and-go option,” Coppola says. She also likes the serum that comes in the kit. It restores moisture to the skin with hyaluronic acid and reduces irritation with aloe leaf juice.

Tester feedback from contributing commerce editor Deanna Pai

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“I don’t love getting my upper lip professionally waxed—it’s too intense, in my opinion, and my skin gets red and irritated—so I rely on these strips instead. They’re amazing. They do the trick in under a minute, pulling out even the fine hairs by the corner of my mouth. I also love the serum, which has a cooling rollerball that feels nice and soothing afterwards.” —Deanna Pai, contributing commerce editor

More to know

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• Number of strips: 20
• Wax type: glyceryl rosinate, carnauba wax

Best Hard Wax: Bliss Poetic Waxing At Home Wax Kit

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Bliss

Poetic Waxing At Home Wax Kit

$35 $28 (20% off)

Amazon

Why we love it: After a quick turn in the microwave (in its adorable spa-style cup), Bliss’s editor-recommended Poetic Waxing At Home Wax is ready to use. It comes with spatulas (in two different sizes) for easy application—just spread an even layer at least ⅛-inch thick onto your skin—and it hardens quickly, coating and gripping each hair for clean removal. Its unscented formula also contains chamomile oil to calm skin, making it a good bet for sensitive skin. For extra soothing, follow up with the included nourishing oil, which is made with more chamomile oil and skin-softening apricot kernel oil (FYI: It also contains fragrance). A couple heating tips from Bliss: Warm the wax in 30-second intervals until it’s the consistency of thick honey, and before applying it, test a little on your inner wrist to make sure it’s not too hot.

More to know

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• Size: 5.3 ounces
• Wax type: rosin, beeswax, lanolin, paraffin

Best for Beginners: Tress Wellness Waxing Kit

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Tress Wellness

Waxing Kit

$50

Amazon

$31

Walmart

Why we love it: Wax strips are easy to use and potentially less messy, but hard wax is generally gentler, making it a better entry point for newbies, according to Alba. (The more you know.) Coppola recommends Tress Wellness’s Wax Kit because “it hits everything I look for in an at-home kit.” The hard wax beads are made with jojoba oil to hydrate skin and come in two formulas: lavender for all-around waxing and tea tree oil for coarser hair. They melt quickly and evenly in the included wax warmer, which has a clear digital readout of the temperature. “At home, temperature precision is the whole game. It's the difference between a clean pull and a burn,” Coppola says. This kit also comes with wipes for pre- and post-wax skin care, as well as the brand’s “Wax Like a Pro” manual that walks you through the steps.

More to know

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• Size: 5 bags of hard wax beads, totaling 1.1 pounds
• Wax type: rosin, beeswax, glyceryl rosinate

Best for Sensitive Skin: Parissa Natural Legs & Body Wax Strips

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Parissa

Natural Legs & Body Wax Strips

$19

Amazon

Why we love it: Fragrance-free, dye-free, and formulated to be gentle, Parissa’s Natural Legs & Body Wax Strips won’t leave sensitive skin irritated and inflamed. The cream-based wax feels smooth and doesn’t catch or pull. After waxing, the Ultra Soothe Oil hydrates with jojoba oil and vitamin E, then cools the skin with peppermint oil. Parissa’s wax strips “effectively remove unwanted hair without the hassle,” Supriya Rastogi, MD, a board-certified dermatologist at Schweiger Dermatology in New York City, says. Doing a whole-body wax? The brand also makes strips for the bikini and underarm areas using the same non-irritating formula.

More to know

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• Number of strips: 48
• Wax type: glyceryl rosinate, beeswax

Frequently asked questions

What type of wax is best to use at home?

It depends on what feels more approachable to you. Wax strips don’t need to be heated, saving you time and the risk of accidental burns, which is why Dr. Rastogi prefers them for at-home use.

Meanwhile, Alba and Coppola make a case for hard wax, which you need to heat up and spread onto your skin yourself. “Hard wax wraps around the hair rather than gripping the skin, so you get far less pulling on the surface and much less irritation, especially in delicate areas,” Coppola says. Just remember to test the temperature of the wax on your wrist before applying it to a larger area. If you have any hesitance around trying hard wax at home, visit a licensed hair removal professional instead.

Finally, regardless of your preferred type of wax, check the kit’s ingredient list before you use it, especially if you have reactive skin. Most waxes use rosin, beeswax, or a combination thereof for their base, but some also contain fragrances, dyes, or essential oils that may cause irritation.

What are common waxing mistakes to avoid?

The week before you wax, stop using products with retinols or retinoids on the targeted area. “These ingredients can make the skin more susceptible to skin lifting, irritation, and even burns during hair removal,” Dr. Rastogi says. A day or two beforehand, gently exfoliate the area. The day of, keep your skin dry and clear of lotions, oils, or deodorants to ensure the wax sticks and lifts off properly, Alba says.

For wax strips, your hair needs to be at least two millimeters long in order to effectively wax it. For hard wax, it should be a quarter of an inch long, or about the length of a grain of rice, Alba says. Coppola emphasizes the importance of your waxing technique. “Keep your hand close to the skin and pull parallel to it, against the direction of growth,” she explains. “Never [pull] up and away,” she adds, because that can lead to bruising.

After waxing, show your skin some TLC. Apply moisturizer to keep it hydrated and support the skin barrier, Dr. Rastogi says.

Meet the experts

• Lilin Alba, a licensed esthetician and founder of Alba Aesthetics in New York City
• Vanessa Coppola, MS, FNP-BC a board-certified nurse practitioner, integrative aesthetics and menopause expert, and founder of Bare Aesthetics in Closter, New Jersey
• Supriya Rastogi, MD, a board-certified dermatologist at Schweiger Dermatology in New York City

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

And for our reviews of the best at-home wax kits, we enlisted the help of multiple editors, writers, contributors, cosmetic chemists, and makeup artists with a range of experience studying and using these products. Testers considered performance across four primary categories: efficacy, texture, experience, and formula. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from are folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

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Bits of information (and conspiracy theories) about Taylor Swift's tremendously anticipated wedding have been trickling in at a glacial pace. So when one of her best friends, Selena Gomez, posted an Instagram story from the back of a car heading to the rehearsal dinner on Thursday night, it was like a choir of angels singing. And thankfully, her glam team gave us a clearer view of Gomez, who knows a thing or two about bridal beauty after celebrating her own wedding less than a year ago, on Friday afternoon.

Gomez and hairstylist Renato Campora opted for an ultra-sleek hairstyle—easily one of the most tightly sculpted buns we’ve seen on her (or anyone) so far this year. Practically architectural in its precision, her hair is pulled straight back and upwards without a visible part to create a smooth, downright reflective surface from her hairline to the crown. There isn't a flyaway or misplaced strand in sight—just an immaculate finish.

The bun itself sits high on the crown, Renato having somehow achieved no less than a perfect circle of hair. (I’m not breaking out my drafting tool to confirm, but this is clearly a geometric hair miracle.) Simultaneously full and compact, it’s wrapped in such a way that it may not budge without half a bottle of Goo Gone.

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The rest of Gomez's beauty look was every bit as refined as her hair. Makeup artist Soo Park, who shared the stunning video above, paired the sleek updo with softly sculpted skin, feathery brows, hazy winged shadow and liner, and fluttery lashes, although it seems Gomez herself might have been responsible for putting on her lip color—a mysterious, glossy Rare Beauty lipstick applied in the aforementioned car.

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Nail artist Tom Bachik gave her what he’s calling the perfect quiet luxury manicure: a timeless, sheer, milky polish on long square nails. The elegant mani easily her strapless, lacy, black Oscar de la Renta dress styled by Erin Walsh—and it can definitely go with anything else she might wear for the wedding weekend.

This rehearsal dinner look may offer a preview of the glamour still to come, but Gomez's sleek bun has already earned its place among the weekend's standout beauty moments.

Collage: Mark Baker-Sanchez; Source images: Getty Images; Lorreta Rocha; Edmilson Garcia.Save StorySave this storySave StorySave this story

Every FIFA World Cup, on a stage that over one billion watch, new heroes emerge. This year, all eyes have been on Cabo Verde (commonly anglicized as Cape Verde). The team, hailing from the archipelago off the coast of West Africa, has grown to represent the ultimate underdog. It’s not just the Blue Sharks’ first time in the World Cup, but they made history as the smallest country by population and land size to advance to the tournament’s knockout stage. Eyes aren’t just on their performance—but on their hair, too.

Watch any Cabo Verde match, and you’ll find players with their coils defined to helical perfection or their curls flat twisted into intricate geometric patterns. A small roster of team braiders is behind these looks, including Lorreta Rocha, whose vlogs about traveling with the team have gone viral on both TikTok and Instagram. She’s been behind Blue Shark hairstyles from Garry Mendes Rodrigues to Sidny Lopes Cabral, Dailon Livramento, and Kevin Pina, who scored Cabo Verde’s first-ever goal in the World Cup while playing Uruguay. Each of them brings their own flare to the matches, but they do share some preferred trends.

Sidny Lopes Cabral on the field during Cabo Verde’s match against Uruguay in Miami.

Getty Images

A closer view of Cabral’s braids.

Edmilson Garcia

“The style that's in right now is flat twists. For most of the players, that’s what they want. For a lot of other players whose hair is not long enough for braids, they've asked me to work with their coils to make sure they're hydrated and defined,” Rocha tells Allure. Rodrigues, she says, “is the kind of player who needs his hair done every week since the games follow that schedule. Because of his texture, there are particular styles he likes doing to make sure they’ll last. Where they're playing, it’s very humid, and there's a lot of sweating.” For Gilson Benchimol Tavares, it was helpful to restyle his locs in order to keep them secure and out of his face during the game.

“While people may look at it as something that is trivial, to have a braider or to have your hair done before every game… it has a big impact on how the players feel, especially knowing that they're on the biggest stage that you can be on as an athlete,” Rocha says. It can be important for players to express themselves while in uniform and that these styles also carry cultural significance. “As an athlete myself, I know the [power of] being able to step on the field or a court and feel like, ‘I look like I’m the shit, so I’m going to play like I’m the shit.’” (There are whole studies showing this is real, by the way.)

Garry Mendes Rodrigues playing in the match against Uruguay in Miami.

Getty Images

The 34-year-old Rocha, who was born and raised in Cabo Verde, started doing hair at 13 before playing for the national women’s basketball team at 17. Those skills earned her a scholarship to go stateside at 18 and play NCAA Division II ball at Southern New Hampshire University. Fast forward to 2022, she pivoted careers, transitioning from managing finances for a Massachusetts non-profit to starting her hair styling business in Boston. Technically, this is Rocha’s second time being a World Cup team braider; she worked the 2023 FIBA World Cup in Japan.

Rocha’s close friend, Vozinha, helped her secure the gig. Yes, that Vozinha, the 40-year-old breakout star goalie who became an overnight sensation after blocking Spain for a total of seven saves and helping the game result in a draw. That won Cabo Verde’s first-ever point in a FIFA World Cup. “With the country being so small, most of us athletes kind of know each other and follow each other's journey,” Rocha says of the goalie, born Josimar José Évora Dias. “The moment they got here in the U.S., they settled in Connecticut, and Vozinha reached out like, ‘Some of the guys need a braider. Would you be willing to come and do their hair?’” She immediately said yes. (You heard it here first: Vozinha has joked about getting braids, but Rocha says to not expect him to ditch his curly taper fade anytime soon.)

Kevin Pina after Cabo Verde’s match against Saudi Arabia in Houston, Texas.

Getty Images

Nevertheless, Rocha knows both her work and her home have unprecedented reach. “I have always always been a big defender and upholder of my people, my culture, and my country. This is not new for me, but the biggest thing that could ever happen to us is happening right now,” she says.

On the job, the day-to-day can be chaotic. The hardest part, Rocha says, is not having a set time for anything, which isn’t easy for someone who usually likes to have every minute planned. “I spend most of my day waiting on them instead of actually doing hair because their schedule is so hectic. It's a lot of teamwork between me and the players to make sure that everybody's hair is done,” she says. The braider usually has a checked bag in tow, packed with an assortment of styling classics and go-to products like Magic Fingers, Being’s leave-in conditioner, and Mielle’s mousse. Then, she’ll set up shop in whatever hotel the team is staying at and get the looks done. Sometimes, when players are running between practice and events, she may pre-treat or create parts on the scalp before finishing later. Some looks take just over an hour, while the most involved ones can go up to four hours. Getting the job done, she says, is all about right staggering and sporadic scheduling.

Close-ups of Dailon Livramento’s and Sidny Lopes Cabral’s braids.

Lorreta Rocha

“Doing somebody's hair is a spiritual practice,” Rocha says. “There's a lot of spiritual significance in our hair and in who touches our hair. What I try to focus on is imparting as much positive energy as possible. I feel like I am able to understand and relate a lot of what they're going through as a former athlete, the pressure, the focus. I can sense when a player is getting in the zone. I can measure when to step in and when to step out.”

If and when Cabo Verde is done at the 2026 FIFA World Cup—which is happening across Canada, the U.S., and Mexico and wraps with a final match on July 19—Rocha will return to Boston and continue her work there. For those who live nearby, she offers natural hairstyling appointments for everything from root braids to microloc installations, braids, and general styling.

“There are three versions of me in this moment right now: the former athlete, the very proud Cabo Verdean woman, and the business owner,” Rocha says. “I'm not done processing. I think it's going to take the tournament actually ending for me to be able to process. But the main feeling is a lot of pride, a sense of, finally. Finally people see what I’ve always talked about when I’m so loud and proud of my country.”

Rocha at the Cabo Verde game against Uruguay.

Lorreta Rocha

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It turns out the easiest way to shake up one of Kate Middleton's go-to hairstyles is simply to move it a few inches higher. While the princess has worn ponytails plenty of times over the years, they're almost always gathered at the nape or midway up the back of her head. Her high ponytail worn to Wimbledon, however, feels like a playful departure—one that radiates serious Sporty Spice vibes without sacrificing an ounce of royal polish.

Unlike the ultra-tight "snatched" ponytails that have dominated red carpets recently, Middleton's version strikes a softer balance. The hair at the crown is smoothed back but not slick—in fact, there’s a decent amount of volume up top—with virtually no visible part. The ponytail itself falls in long, loose, brushed-out waves that start just below the hair-wrapped elastic. Although it may not sit directly atop her head like some extra-high ponytails, when you look at it from the side, you can really appreciate the subtle lift through the crown and how the height of the ponytail elongates the entire look.

Photo: Getty Images

Thinking back, the last time we can recall Catherine, Princess of Wales, wearing a ponytail this perky was for another sport-adjacent event in 2023, when she visited Maidenhead Rugby Club to talk about the Shaping Us campaign and even (kind of) played some rugby.

Photo: Getty Images

She definitely wasn’t dressed to sweat this time, though. The ponytail was paired with one of Middleton’s sharpest Wimbledon outfits in recent memory: a vibrant, cobalt-blue, wide-leg, linen power suit over a simple white, ribbed top. Her pulled-back hairstyle gave a clear view of blue and gold drop earrings.

Photo: Getty Images

Maybe that's why the high ponytail works so well here. Rather than feeling like an afterthought like so many ponytails (never the Princess’s, of course) it complements everything going on with the accessories and suit. It's a small departure from her usual hairstyle playbook—but sometimes drawing the eye a little higher is all it takes to make a classic feel unexpectedly fresh.